I retired my media executive, high heeled, clothes with swing tags still attached lifestyle in 2016, after thinking for many years that I would simply continue climbing the corporate ladder, possibly breaking a glass ceiling or two along the way.
It was there, that Amy’s Sister Kate - my social media handle since the mid 2000’s – really sprang to life and I became brave enough to go it alone, to re-imagine my own life experience. The new projects I take on board these days are much more personalized and inspired then those that used to slide across my desk in the media maven era.
From Career Woman to Business Owner, I have cherished the opportunity to broaden my specialist scope and apply my skills across generalist and diverse new industries; helping customers develop new types of content and messaging to reach completely new audiences.
I love starting new marketing conversations with people, learning and thinking about new concepts. Let’s talk…
I am A WORDSMITH:
Research - writing - editing
Blog post writing
Web copy creation
Editing & re-writes
From writing headlines, blog posts, e-newsletter content, infographic snippets, web copy, specialist thought-leadership and ghost authoring articles, my thoughtful approach and ability to create ‘content that connects’, has developed from an exciting career in news publishing, media and content marketing.
I unapologetically make time to identify common and overdone approaches to the subjects I am asked to write on. I identify existing information gaps that can add uniqueness and interest to each client’s piece.
I manage projects:
SCOPE - cost - implement
Marketing project delivery
Media campaign planning
Design, creative and photography
Sales team training
I smile when I hear people use the term “Gun for hire” when describing my project management services. Yes, I’ve been extremely fortunate to have been involved in a wide range of effective content, marketing, sales, HR and operational projects across my career, but that cliché makes me think of a hitman.
Really, the useful common link across my ‘killer’ skill set, is a consistent approach and curious consideration for the final experience a person or people will have once each project finally comes to life.
To create a great customer experience, you must re-imagine expectation.
To find out more about how I can help you reimagine your next project, just A.S.K
call 0400.995.775 or say firstname.lastname@example.org.
Or, if you prefer to meet in person, Amy's Sister Kate is located in the leafy suburb of Box Hill South, Melbourne.