Honest, insightful and relatable marketing is why Amy's Sister Kate exists. I launched the business in 2016, with one simple goal in mind. To help clients create great content that connects. From elevator pitch to deep-dive strategy, during ideation and creation, through campaign delivery and implementation phase, this one goal continues to be my personal measure of success.
Creating, telling and sharing authentic stories that audiences actually care about is what sets good and great content apart.
As social continues to drive increased content consumption, Amy's Sister Kate is helping brands embrace content marketing as the single most valuable and measurable way to achieve business goals.
I am A WORDSMITH:
Research - writing - editing
Blog post writing
Web copy creation
Editing & re-writes
From writing headlines, blog posts, e-newsletter content, infographic snippets, web copy, specialist thought-leadership and ghost authoring articles, my thoughtful approach and ability to create ‘content that connects’, has developed from an exciting career in news publishing, media and content marketing.
I unapologetically make time to identify common and overdone approaches to the subjects I am asked to write on. I identify existing information gaps that can add uniqueness and interest to each client’s piece.
I manage projects:
SCOPE - cost - implement
Marketing project delivery
Media campaign planning
Design, creative and photography
Sales team training
I smile when I hear people use the term “Gun for hire” when describing my project management services. Yes, I’ve been extremely fortunate to have been involved in a wide range of effective content, marketing, sales, HR and operational projects across my career, but that cliché makes me think of a hitman.
Really, the useful common link across my ‘killer’ skill set, is a consistent approach and curious consideration for the final experience a person or people will have once each project finally comes to life.
To create a great customer experience, you must re-imagine expectation.
To find out more about how I can help you reimagine your next project, just A.S.K
call 0400.995.775 or say firstname.lastname@example.org.
Or, if you prefer to meet in person, Amy's Sister Kate is located in the leafy suburb of Box Hill South, Melbourne.